“There are so many great reasons for people to turn to glass sex toys!” Share Satisfaction launch New Zealand’s first sex toy line made of glass: Lucent

EAN Magazine, May 2022

In New Zealand, demand for glass sex toys has gone up considerably over the course of the past two years. Share Satisfaction responded to that with a whole line of glass toys, titled Lucent. Here to tell us more about this collection - which just launched with 30 products - is Taslim Parsons, Wholesale Solutions Business and Product Development Manager at Share Satisfaction. In our interview, we also delve into the finer details of the glass toy category.

Is it true that Lucent is New Zealand’s first glass sex toy line?

Taslim Parsons: Yes! Glass sex toys from overseas brands are sold here by retailers, but Lucent is the first range of glass toys from a 100% New Zealand owned and operated sexual wellness brand. You have said that Lucent is your response to the increased demand for glass toys in New Zealand and have even backed this up with statistics.

What exactly do your figures say?

Taslim: Wholesale Solutions is New Zealand’s largest distributor of adult products, we supply over 200 retailers in our small country of 5 million and have been in business for almost 15 years, so we’re able to keep an eye onsales trends happening across the industry here. What we’ve seen over the past few years is that sales of glass sex toys in New Zealand have increased by 47.59% since 2020. While glass makes up a small portion of overall sex toy sales, it’s still a significant increase and inspired us to create a range of glass toys to cater to this increasing demand.

What is the reason for this increased interest in glass sex toys?

Taslim: There has been an increase in sex toy purchases in general in recent years. We’ve found that a lot of it has been for more ‘beginner’ level products that pulsate and vibrate. We believe that people who are a bit further along in their sex toy journey and are actively seeking and experimenting with new pathways to pleasure are attracted to glass toys for a number of reasons. The firmness of glass toys is perfect for internal massage, they can be used by any gender, and they can be warmed up or cooled down before use to experiment with temperature play. They’ll also last a lifetime if you look after them, making them an attractive choice for people who care about wastage. There are countless glass sex toys on the international market.

Why has there been a gap in terms of beautiful, high-quality, and affordable products in New Zealand?

Taslim: There are a number of great glass sex toy brands available in New Zealand from overseas, but we felt there was room to expand upon what’s available with a New Zealand brand. When people think of sex toys they don’t often think of glass, so some education is often required for people to see the value. They also need to look amazing and stand out in stores to attract people’s attention. With Lucent, we curated a range of beautiful glass toys that are packaged in a way that makes you think ‘wow—what is that?!’ They look like works of art. And when you learn more about the benefits of glass toys and the affordable price of the products, you’re sold instantly because they scream luxury without the price tag.

Which target groups are attracted to glass toys?

Taslim: Glass toys seem to attract people who are little more experienced with sex toys and are on a pleasure journey. They are pleasure seekers of any gender who are looking to try something new and are wondering what more there is to explore. Lucent is for people who like beautiful sex toys that have sophistication, style and a luxurious feel. To them, the visual stimulation is just as important as the physical. They tend to know their body well and what they like, and they understand that sometimes less is more. They are willing to get back to basics and explore the sensations that rigid, non-vibrating toys can offer, although there are also vibrating toys in the collection for those looking for even more stimulation. They want to explore temperature play, perhaps with someone they trust, and they enjoy taking their time. They understand that pleasure is a journey, and they are willing to embrace new styles and sensations along the way.

Why do consumers turn to glass sex toys?

Taslim: There are so many great reasons for people to turn to glass sex toys! I believe a big attraction is temperature play and being able to heat up or cool down the toy to experience different sensations. The firmness of glass toys is perfect for internal massage, such as for g-spot or prostate stimulation, and glass is hypoallergenic, nonporous, body safe and is safe to use with any type of lubricant. Being so easy to clean is another great attribute of glass toys, and when they’re cared for properly they can last a life time.

How big is the Lucent collection, what kind of products are in it and what are the unique selling points?

Taslim: The Lucent collection contains 30 gender neutral sex toys made from borosilicate glass. The range includes dildos, butt plugs, P-spot massagers, anal beads, and some with added vibrating bullets, and come in different shapes and sizes with ridges, curves and undulations designed for pleasure. The unique selling point of the Lucent range is the beauty of the products and the packaging. We wanted the experience of unboxing a Lucent product to be like unwrapping a gift. They’re beautiful works of art an collector’s items for pleasure seekers looking to take their exploration to the next level and embrace new sensations that are unique to glass and crystal. We’re very proud of the collection and how it’s all come together.

In the official press release regarding Lucent’s market entry, you describe the line as ‘a more environmentally friendly option’. Why is that?

Taslim: Made from natural raw materials such as sand, glass is one of the world’s greatest sustainable and resource-efficient materials. Ideally, when shopping for sex toys you want something that will last so that you don’t have to keep buying and creating more waste. We believe glass sex toys are more environmentally friendly option when compared to electronic or rubber sex toys because they’re built to last. You wouldn’t buy a glass toy and dispose of it after a year—unless something had damaged it, of course. But glass toys are a long-term investment that people can reap the benefits of for years to come.

Will you add more products to Lucent or will you take a break from glass toys for the time being?

Taslim: We will be expanding the range with more glass as well as crystal sex toys. Glass has so much scope, and we want to develop new pieces that are unique and interesting. We’ve already had great feedback on the range from our retailers and customers so we’re looking forward to seeing the range grow and expand as more people decide to give glass a try!

Are you interested in distributing Lucent internationally?

Taslim: Absolutely! We are always looking for international retailers who would like to add a trusted New Zealand brand to their offering. Share Satisfaction has a premium range as well as sub brands Lucent, Pop and Kinki.

You can learn more by visiting www.sharesatisfaction.com And you can get in touch with me by emailing info@wholesalesolutions.co.nz or visiting wholesalesolutions.co.nz.